Education Market Research
Getting Educational Products into Schools
Companies that wish to get their products into school systems, libraries, or adult education programs have to have a unique marketing strategy. Schools, public libraries, adult education, special education, and higher education, such as technical schools and universities, have established vendors, are subjected to severe budgetary constraints, and all expenditures need to be approved by an oversight committee or board. That means schools have to justify every purchase, every new product, and every service. If it does not help the system do more with less, the product of service will not even be considered.
The process begins with a great product. If a business plans on marketing to colleges, for example, it has to fill a need that is currently vacant. A new gadget, a new program, an online study tool, a system to track student progress, or a secure way to make payments for classes, books, or food services has to be better than what is currently in place to make any difference. The best way to determine if a new product is worth pursuing is to get an experienced company to conduct education market research. That will let the business know if there is a definite need or interest in the product or service.
The company with a consultative approach will take the time to learn the needs, objectives, and goals of the business, and customize research that will be geared to the appropriate market. Research projects can include efficacy research, quantitative and qualitative primary research, secondary research, complete data collection, analysis, and creation of draft reports. Researchers can develop surveys or questionnaires, set up real or virtual focus groups, conduct interviews, or launch online surveys or email campaigns. The company provides fast response times, and provides 24/7 access to the process via a client portal.
Based on the results of the research, the business can decide to move forward with the product, make any changes, or develop an entirely new product. Once the product is ready for marketing, the company can help establish a niche market for the product, enhance the visibility of the product, and boost total sales. Developing a product or service from research t marketing with the same company provides consistency, and saves time and money.